Mission Statement
ADAMM is an Association of new car and truck dealers from the greater Milwaukee area dedicated to:
- Providing member services not available to or economical for the individual dealer.
- Enhancing the ethical and professional standards and public image of its members.
- Offering educational programs for the betterment of dealers and their employees.
ADAMM, the Automobile Dealers Association of Mega Milwaukee, is an automotive association that was founded in 1907. One of the goals is to help facilitate good relationships between member dealers and their customers. ADAMM has grown a lot over these 100 years and has done much to make buying a car or truck an enjoyable experience.
ADAMM's membership is made up of 124 new car dealers in southeastern Wisconsin, mainly concentrated in the four counties of Waukesha, Washington, Ozaukee and Milwaukee.
These 124 dealers represent a sizeable amount of revenue, taxes and employment in the state of Wisconsin. For example:
- employ almost 7300 people
- sold 77408 new cars and trucks in 2007
- pay out more that 287 million dollars in payroll per year
- generate more than 3.6 billion dollars in sales annually
- sell more than 32 percent of all the new cars and trucks sold in the State of Wisconsin
- account for 20 percent of all the retail sales in the four county area
- 2007 average weekly salary of new car dealerhip employees $767.00 (State of Wisconsin)
- estimated number of new car dealer employees in 2007 21,633 (State of Wisconsin)
ADAMM owns the Greater Milwaukee Auto Show
Every year ADAMM brings the people of Milwaukee, Southeastern Wisconsin as well as the rest of the state, one of the most spectacular new car and truck shows in the country. The 2008 show was outstanding! There were over 500 cars from more than 35 manufacturers. The fabulous Midwest Airlines Center hosted the show and the ADAMM showcase had many exciting events and attractions. Attendace for the 2008 show was up over 14%. Thanks to everyone for coming out!
As an association, ADAMM has also been involved with many charities over the years. The Charity Gala, which kicks off the opening of the Greater Milwaukee Auto Show, has been a resounding success! Attendance has grown dramatically, and more than $1,000,000 has been raised for local Milwaukee charities. (Please click on gala if you are interested in attending the event.)
ADAMM Services
Ever wonder where car dealerships buy those flashy numbers, colorful antenna flags or parking lot pennants? Well most of them buy them from a company called ADAMM Services. It supplies dealers with everything from business cards and stationary, contracts and used vehicle buyer's guides to license plate frames and specialty ad products. It even sells the rainbow-colored markers you see dealers using to write special prices and offers on the windows. Dealers, call 414-359-9000 ext.1 and talk to Ashley Peterson about pricing, availability and your business cards needs.
ADAMM Education Department
ADAMM also has its own Education Department, which offers classes, workshops, seminars and training programs for virtually every other employee at a dealership.
ADAMM also underwrites the UWM Advertising Standards Program to insure the ads you see on television, read in the newspapers or hear on the radio are accurate and understandable.
Are you looking for information on driving, servicing your car and safety tips? Check out these NADA brochures available from ADAMM. Or are you looking to donate a car to the Rawhide Boys Ranch? Call 1-800-RAWHIDE for an information kit or visit http://www.rawhide.org for more information.
Secure Care Plus
Through Secure Care Plus, ADAMM's insurance arm, the following insurance products are made available to dealers, their employees and their families: Dental, Life and Short Term Disability. If you were looking for a new career and you landed at the automobile dealership down the street, you may very well have access to this excellent insurance plan.
