ADAMM, the Automobile Dealers Association of Metro Milwaukee, works with dealers to increase professionalism and set high standards within the industry. Its primary mission is to help build good relationships among its member dealers and their customers. 


Founded in 1907, ADAMM today is made up of 117 new car dealers in southeastern Wisconsin, concentrated in Waukesha, Washington, Ozaukee, Milwaukee, Racine and Kenosha Counties. These dealers represent a sizable amount of revenue, taxes and jobs each year — employing almost 7,400 people, paying out more that $312 million in payroll each year, generating more than $4 billion in sales, selling 34% of Wisconsin’s new cars and trucks and accounting for more than 22% of total retail sales in the six-county area. 

ADAMM car iterior
ADAMM Side Mirror View
ADAMM car design
ADAMM Car Engine
ADAMM Kathy's House, charitable group
Kathy’s house is just one of the charitable groups supported by ADAMM.


The mission of Kathy’s House is to help patients, their families and caregivers alleviate the burdens of traveling long distances for medical treatment and allow them to focus on health and healing.

The van helps with this mission by taking family members and patients to area hospitals. 

ADAMM hosts a Charity Gala each year at the Auto Show to raise money for non-profit organizations. Past galas have raised more than $2 million for local charities. The 2018 Gala proceeds will benefit Special Olympics Wisconsin. In addition, ADAMM is a strong supporter of the Wisconsin Auto & Truck Dealers Association (WATDA) charitable foundation and has given more than $500,000 for scholarships in automotive technical training. The objective of the Foundation is to increase the quality and quantity of people joining the retail auto and truck service industry in Wisconsin.


ADAMM and its dealers members have contributed hundreds of thousands of dollars to Feeding America Eastern Wisconsin, Boys & Girls Clubs of Greater Milwaukee, Junior Achievement, Rawhide Boys Ranch & Family Counseling Service Milwaukee, Ronald McDonald House, Honor Flights, Drive for Babies, Kathy’s House and other charitable groups.

In addition, individual ADAMM members also generously support non-profit organizations and civic groups within their communities.


As presenter of the annual Greater Milwaukee Auto Show, ADAMM works hard to bring to Wisconsin one of the most spectacular new car and truck shows in the nation. The Auto Show offers consumers the opportunity to inspect and compare a wide range of vehicles, all under one roof and in a friendly, no-pressure environment. Attendees also can get behind the wheel and drive various new models on the street.


As part of its outreach effort, ADAMM has developed its own Education Department, which offers programs to help train dealership managers, sales staff and technical personnel. 


The public also knows ADAMM, at least indirectly, as underwriter of the University of Wisconsin- Milwaukee Advertising Standards Program, which insures that automobile advertising is compliant with federal and state law and is accurate and understandable. 


ADAMM’s professional journalists produce two sections each week that run on Saturday and Sunday as part of the automotive classified section in the Milwaukee Journal Sentinel. These sections combine the expertise of an automobile association and its members with the reach of a major metropolitan daily newspaper. It is one of the most innovative concepts in the nation. In these sections, ADAMM reporters explore a variety of subjects related to car buying, the automobile industry and the people who work in it. You can see these stories online by clicking on Auto News.


The Al Hurvis / ADAMM Education Foundation is headquartered at ADAMM.  The Foundation is devoted to providing scholarships, mentoring and internships to those students who demonstrate financial need. Students are rewarded based on academic achievement, leadership and community service. 


In 2016, Hurvis / ADAMM expanded its scholarships, mentoring and intern program by entering into a collaborative support initiative with Milwaukee Area Technical College and high schools creating opportunities for jobs in the automotive industry.  This program focuses on creating jobs for youths in financially disadvantaged areas.


Board of Directors

Andy Schlesinger
Grant Sommer
Jessica Phillips
JR Amato
Jim Griffin
Susan Hiller
Jeff Niesen
Greg Hobbs 
 John Pentler  
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Eric Ewald