• 5 Corners Dodge, Chrysler, Jeep, Ram Truck

  • 99.1 The Mix/103.7 KISS FM/105.7 FM The Fan

  • Agency 720

  • Al Hurvis/ADAMM Foundation

  • Ally Auto

  • Amato Automotive Group

  • Andrew Automotive

  • Associated Bank

  • Badger Alloys Inc.

  • Baird

  • Baker Tilly

  • Boys & Girls Clubs of Greater Milwaukee

  • Braeger Automotive Group

  • Clement Manor

  • David Hobbs Honda *

  •  Deloitte Services LP

  • Diamond Jim’s Motor Cars

  • Elevator – Chicago Advertising

  • Ewald Automotive Group

  • F&I Solutions Group

  • First Equity Payment/Summit Venture Group

  • Fox Sports Wisconsin

  • Griffin Auto Group

  • Heartland Payment Systems

  •   Heiser Automotive

  • iHeart Media

  • International Autos Group

  •   JM&A Group

  • JWS Classics, LLC

  • Lynch Family of Stores

  • Marcus Hotels & Resorts

  • Milwaukee Journal Sentinel

  • Newman Chevrolet

  • Palmen Auto Stores

  • Rosen Nissan Kia *

  •   Ross Media

  • Russ Darrow Group

  • Safro Automotive Group

  • Schlossmann Automotive Group

  • Scripps Media Inc

  • Sommer’s Automotive

  • Spectrum Reach

  • Strategic Marketing

  • Uptown Motors

  • Venture Construction Group, Inc.

  • We Energies Foundation

  • Wisconsin Center District


  • Xcel Media Group

  •  * Purchase two (2) tables


ADAMM, has one of the most successful and long running automotive sales professional training programs in the industry. Having provided high quality sales training to well over a thousand automotive sales professionals in Southeastern Wisconsin, ADAMM can provide the training for success in the exciting field of automobile sales.

All classes will be held at ADAMM office.

You may pay by check or credit card

Please make check payable to ADAMM, and mail to:


Deb Kruse

10810 W Liberty Dr.

Milwaukee, WI 53224

fax registration - 414-359-9439


Contact Deb Kruse with any questions at

414-359-9000 ext. 2 office

Email to




The novice class is geared toward the newly hired sales professional 

or seasoned sales professionals looking for skills refreshing in the following areas:

Next class December 19th & 20th 2019


  • Quality Meet and Greet

  • Road Map to the Sale

  • Effective Consultative Customer Interview

  • Asking the RIGHT Questions

  • Selling Feature, Benefit and Impact

  • Professional Vehicle Presentations

  • Vehicle Demo Ride

  • Building Value

  • Closing the Sale

  • How to Explain Warranty

  • Overcoming Objections

  • Effective F&I Turnover

  • Prospecting for Long Term Success

  • Fantastic Follow-up

  • DISC Personal Profile

  • Internet Savvy Buyer

  • Millennial Buyer

  • …and more!

2017 Auto Show Gala Photos
Service advisor training

This class is a great class as a refresher for the seasoned Service Advisor and still effective for the newer hired employee focusing on the following areas:


  • Service drive “Meet and Greet” best practices -identifying specific do’s & don’ts

  • Technology and customer communication

  • Super effective time management tools

  • Using “Estimate in writing” laws to increase $$ and CSI

  • Managing technicians estimates for proper selling

  • Getting quicker upsell approvals

  • Increasing $$ Per repair order and what not to miss 

  • Leveraging the recall into a positive customer experience

  • Staying in control of the appointment process

  • Capturing e-mail’s the easy way

  • Asking for returned CSI surveys the right way

  • Making the next appointment

  • Effective phone management

  • Moving the special order parts off the shelves

  • Watching for and avoiding lemon law situations

  • Helping unhappy clients stay away from the boss

  • And more…


The annual ADAMM Technicians of Tomorrow competition pits the top high school automotive technology students against one another in a written and hands on skills competition. The best of the best high school students compete for prizes including Snap-on tools and technical college scholarships. The top two schools qualify for the national finals held at the New York city auto show each spring. ADAMM high school teams are three time winners of the National Automotive Technology Competition.