ADAMM, the Automobile Dealers Association of Metro Milwaukee, works with dealers to increase professionalism and set high standards within the industry. Its primary mission is to help build good relationships among its member dealers and their customers.
Founded in 1907, ADAMM today is made up of 117 new car dealers in southeastern Wisconsin, concentrated in Waukesha, Washington, Ozaukee, Milwaukee, Racine and Kenosha Counties. These dealers represent a sizable amount of revenue, taxes and jobs each year — employing almost 7,400 people, paying out more that $312 million in payroll each year, generating more than $4 billion in sales, selling 34% of Wisconsin’s new cars and trucks and accounting for more than 22% of total retail sales in the six-county area.
