What is ADAMM?

          ADAMM, the Automobile Dealers Association of Metro Milwaukee, works with dealers to increase professionalism and set high standards within the industry. Our primary mission is to help build good relationships among its member dealers and their customers. 

          Founded in 1907, ADAMM today is made up of over 115 new car dealers in southeastern Wisconsin, concentrated in Waukesha, Washington, Ozaukee, Milwaukee, Racine and Kenosha Counties. These dealers represent a sizable amount of revenue, taxes and jobs each year — employing almost 7,400 people, paying out more that $312 million in payroll each year, generating more than $4 billion in sales, selling 34% of Wisconsin’s new cars and trucks and accounting for more than 22% of total retail sales in the six-county area. ​

Milwaukee Auto Show

        It’s an experience!  Attendees are invited to sit behind wheels, ask questions and inspect engines in a non-selling environment.  By bringing together a wide array of new cars under one roof, the auto show serves as a valuable platform for the public to compare models, features, and technologies, ultimately enhancing their overall car-buying experience.

Auto Show Gala

        Each year the show opens with a grand gala dedicated to supporting a local charity, where attendees are treated to their initial glimpse of the event amidst an evening filled with music, dancing, delectable food, and delightful desserts.  This festive occasion not only offers guests a preview of the auto show but also provides them with the opportunity to contribute to a worthy cause in their community.

Advertising Standards

        ADAMM ensures regulations are upheld for all automotive ads, it is essential for protecting our consumers from misleading information and maintaining integrity in advertising practices. Dealer members are able to request guidance by experts from the ad standards program prior to publishing. By adhering to established guidelines and oversight by regulatory bodies, advertisers can contribute to a marketplace where transparency and truthfulness prevail, ultimately benefiting both consumers and our dealerships.​

Feeding America

        In a collaborative effort with Feeding America Eastern Wisconsin, ADAMM dealer members teamed up for the Change Your Oil, Change Lives campaign, successfully raising over $820,000 providing over 2,400,000 meals for those in need.  This initiative showcases the power of partnership and community engagement in addressing food insecurity and making a tangible difference in the lives of those facing hunger challenges.

Women In Automotive

        A night women have the opportunity to engage in one-on-one conversations with other women who are already established in the industry.  This platform allows for discussions on various topics such as career progression, challenges faced, achievements, and future aspirations.

Training

        ADAMM’s automotive sales professional and service writer training program stands out for its proven track record of success, comprehensive curriculum, and focus on practical experience.  For individuals looking to thrive in automotive sales or service writing, enrolling in ADAMM’s programs can provide them with the necessary skills and knowledge to excel.

Employment

        ADAMM dealerships offer over 40 different positions under one rooftop, there is a wide range of opportunities to choose from.  We provide assistance to both the job seekers and to our dealerships, aiming to fill vacancies, ensuring a seamless recruitment process for all parties involved.

Automotive Education

Technicians of Tomorrow

        This competition plays a crucial role in nurturing young talent and fostering a new generation of skilled professionals in the automotive industry.  By participating in this event, students get to test their abilities and learn from their peers and industry professionals in real-world scenarios.  The winners receive prizes that can further support their journey into the automotive industry.

Tech School Partners

        Through partnerships with local Technical Colleges, students gain exposure to networking opportunities with industry professionals and potential career pathways within our industry.

Tools for Schools

        ADAMM supports the enhancement of local high school automotive programs by providing tool grants to area schools annually.  These grants supply the necessary tools for hands-on training within the classroom, aiming to equip students with the practical skills needed for future technician rolls in new car dealerships.

Scholarships

        ADAMM is dedicated to fostering the growth and development of future automotive technicians by providing scholarships annually to students pursuing automotive tech training at a Wisconsin Technical college.  In addition to our scholarships, we offer support to our partners who contribute to the education and training of aspiring automotive technicians.  We aim to cultivate a skilled workforce that will drive innovation and excellence in the automotive industry for years to come.